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Keeping up with the purchasing demands of the fashion shopper – In The Style and Klarna discuss their pay later partnership

For today’s online fashion shopper it’s all about getting the latest look now. Fashion savvy customers that are highly influenced by social media and celebrity endorsements, scramble to get the latest collections, before they sell out.

However, with so many online brands to choose from, how do retailers make sure they are creating long-lasting loyalty, encouraging customers to return more frequently and within shorter time-frames?

An integral part of many winning ecommerce strategies in 2018 was to provide the option for customers to checkout with one-click, try on purchases in the convenience of their own home and pay later once they’ve decided what they want to keep.

In this webinar, one of the UK’s most successful online fast-fashion brands – In The Style, will talk through their insights and learnings to date from their Pay later partnership with Klarna.

In this webinar we discussed:

  • How online fashion retailers are using integrated social media campaigns to reach new customers
  • What providing a frictionless payment experience actually means for today’s demanding millennial shopper
  • Case study examples of how Pay later has positively impacted In The Style’s business, boosted average order values and increased the overall customer lifetime value


Russ Carroll
Commercial Director Fashion Retail


Paul Masters

Chief Operating Officer

In The Style

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