Having pioneered a ’mobile first’ approach to e-commerce site design, House of Fraser’s Executive Director of Multi-channel, Andy Harding explains in detail why the retailer made the move and, more presciently, the challenges involved in doing so and how retailers should be thinking about ’adaptive-responsive design’ for a future where e-commerce happens on many, many devices.
For more on the House of Fraser mobile strategy, read Chloe Rigby’s piece here.
