During this discussion we delve under the bonnet of the martech that brands like New Balance use to power their digital experiences. We’ll also explore how luluemon uses CDP and 1st party data strategy to personalise customers’ digital experiences.
Listeners will come away with actionable insights on how to build and scale your martech (marketing technology) infrastructure to meet constantly rising consumer expectations in 2022.
Watch the full webinar on demand now and discover:
- Top technologies marketplaces have invested in over the past 18 months
- Why brands care about their digital customer journey
- Embracing omnichannel with your customer at the centre
- Building confidence in your first party data strategy
Paul Skeldon, Editor at Internet Retailing
Tom Bianchi, vice president, Marketing EMEA at Acquia
Jake Athey -vice president, Marketing, Widen – an Acquia company
See our upcoming events here internetretailing.net/events
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