For retailers trying to drive loyalty, data is crucial.
Collect the right data, protect it properly and use it creatively, and you’ll be able to build experiences that keep customers coming back. Get it wrong, and you’ll end up with a fractured, frictional journey that risks alienating them.
Existing data capture methods are frictional for users and won’t give you visibility over every transaction. Without that, you’ll struggle to get a holistic understanding of your customers, and that stops you building experiences that respond to their needs and drive value.
So, what data do you really need from your users, and how can you get hold of it in a slick, secure and scalable way?
In this webinar, Ellie Devey-Robson, Head of Customer Success at Fidel, will talk through the new data solutions that are helping retailers get to know their customers better.
Join us to find out:
- Why granularity, speed and coverage are so important to data-driven loyalty
- What data customers are comfortable sharing, and how to handle it sensitively
- The key differences between data sources, and which will work best for you
- How card-linking can help create a seamless customer experience that drives data uplift