For long-established retailers, trading in an omnichannel world can be challenging. Adding the necessary digital technology to legacy enterprise systems hosted in on-premise data centres can be both expensive and time-consuming.
In a rapidly changing and highly competitive retail marketplace any delay in implementing the new services consumers expect can prove detrimental. Equally, ensuring a seamless customer journey and consistent customer experience in whichever channel the shopper travels through is vital.
As IT systems – and IT departments – struggle to cope, the “business”, desperate for a much-needed solution, typically opts for a standalone application to supply the latest “must have” and the integration issues proliferate
In this webinar we look at some of the drivers of digital transformation and how companies are responding. We will be talking to Scott Robertson Lead Architect at Coop who will be talking us through their Digital Transformation Journey and how they have moved from a fragmented IT base with “one of everything” to a fully integrated hybrid platform.
You will Learn:
- How to get started on your own Digital Transformation Journey
- The key things to think about before you begin:
- How to engage with the board and wider stakeholder groups to gain buy-in for the project
- Some of the business benefits that you can expect