So, what is Q5? As you may know, traditional retail focuses on the four financial quarters – Q1, Q2, Q3, and Q4 – the traditional quarters of the financial year, some might say. However, there’s another equally important period that often goes unnoticed, and that’s Q5.
Q5, or the “invisible quarter,” refers to the time between a customer’s initial purchase and their next one – specifically from Boxing Day, through to mid January, where people are likely to be on holiday and the festive shopping period has ended. It’s a phase where retailers have a unique opportunity to nurture customer loyalty, drive repeat business, and ultimately increase customer lifetime value.
Webinar Goals
In this webinar, we’ll explore the significance of Q5 and discuss practical strategies to maximize its potential. We’ll cover:
- The importance of Q5 in retail success
- Key strategies to enhance customer loyalty and drive repeat business
- Real-world examples and best practice
- By the end of this session, you’ll have a clear understanding of how to leverage Q5 to build stronger customer relationships and boost your bottom line.
As a leading provider of technology, strategy, and marketing solutions for merchants, Visualsoft has embraced the dynamic eCommerce landscape by partnering with Shopify. Shopify’s user-friendly interface, vast app ecosystem, and powerful capabilities have made it a go-to platform for businesses seeking to enhance their online presence. While Shopify excels in supporting ambitious merchants with complex needs, our own platform is designed to offer a more streamlined and out-of-the-box solution for those earlier in their growth journey. By joining forces in this webinar, we aim to leverage our combined expertise and help businesses navigate the challenges and opportunities of the Q5 period.
