On 5th November 2024 we hosted a webinar sponsored by Visualsoft that examined the how to maximise your Q5. The panel includes Katie Searles, Editor at Internet Retailing, Immy Ewbank, Strategy Team Lead at Visualsoft, Adam Finan, Merchant Success Manager and Shopify and Ricky Jenning, Head of Ecommerce at fashion retailer Represent.
Watch the recording as the panel explore the significance of Q5 and discuss practical strategies to maximise its potential:
- The importance of Q5 in retail success
- Key strategies to enhance customer loyalty and drive repeat business
- Real-world examples and best practice
- By the end of this session, you’ll have a clear understanding of how to leverage Q5 to build stronger customer relationships and boost your bottom line.
You can download the accompanying whitepaper written by Visualsoft today and find out more:
Download “Make Golden Quarter 2024 Shine”
As you may know, traditional retail focuses on the four financial quarters – Q1, Q2, Q3, and Q4 – the traditional quarters of the financial year, some might say. However, there’s another equally important period that often goes unnoticed, and that’s Q5.
Q5, or the “invisible quarter,” refers to the time between a customer’s initial purchase and their next one – specifically from Boxing Day, through to mid January, where people are likely to be on holiday and the festive shopping period has ended. It’s a phase where retailers have a unique opportunity to nurture customer loyalty, drive repeat business, and ultimately increase customer lifetime value.
