This session with Imran Choudhary from Crownpeak which was broadcast on Wednesday 5th June, 2024 explores strategies for successfully navigating the complexities of global expansion and localisation.
- Drawing on data from the Internet Retailing Top1000 ranking report, we explore how to leverage market insights to optimise your international expansion strategies. Through real-world case studies and best practices, attendees will discover the benefits of adopting the “think global, act local” approach, including:
- Understanding global market dynamics. Gain insight into consumer behaviours, preferences, and trends across different regions to inform strategic decision-making.
- Tailoring strategies for different markets. Learn how to adapt product offerings and merchandising strategies to meet the unique needs of diverse markets.
- Optimising trading potential. Discover how to streamline operations with AI to enhance trading potential to drive higher conversion rates and average order values (AOV) on a global scale.
- Overcoming localisation challenges. Explore practical techniques for overcoming language barriers, cultural differences, and regulatory requirements to deliver a seamless and personalised customer experience.
- Navigating choice overload. Understand the impact of too much choice on consumer decision-making and learn strategies for simplifying the shopping experience to improve conversion rates.
