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Think Global, Act Local: Strategies for International Expansion and Localisation

This session with Imran Choudhary from Crownpeak which was broadcast on Wednesday 5th June, 2024 explores strategies for successfully navigating the complexities of global expansion and localisation.

  • Drawing on data from the Internet Retailing Top1000 ranking report, we explore how to leverage market insights to optimise your international expansion strategies. Through real-world case studies and best practices, attendees will discover the benefits of adopting the “think global, act local” approach, including:
  • Understanding global market dynamics. Gain insight into consumer behaviours, preferences, and trends across different regions to inform strategic decision-making.
  • Tailoring strategies for different markets. Learn how to adapt product offerings and merchandising strategies to meet the unique needs of diverse markets.
  • Optimising trading potential. Discover how to streamline operations with AI to enhance trading potential to drive higher conversion rates and average order values (AOV) on a global scale.
  • Overcoming localisation challenges. Explore practical techniques for overcoming language barriers, cultural differences, and regulatory requirements to deliver a seamless and personalised customer experience.
  • Navigating choice overload. Understand the impact of too much choice on consumer decision-making and learn strategies for simplifying the shopping experience to improve conversion rates.

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