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Tretorn: from Wholesale to Multichannel – Behind the Scenes Conversation Webinar

Join this session to hear how Tretorn are aiming to transition from being primarily a wholesaler and manufacturer, to becoming a fully-fledged multichannel retailer.

This webinar discussion is ideal for brands who are looking to move to direct selling, or wishing to sell on marketplaces, where the quality of feeds and product information are critical factors in commercial success.

Tretorn was the second company to make sneakers, starting in 1900. Through vulcanised rubber, canvas and then adoption by the royalty of tennis, the brand has continued to innovate in sustainability and via collaborations.

We’ll be joined in the studio by Ian Jindal and representatives from Akeneo who will be covering:

How to focus on getting the right data for each channel, and in particular the development from “data that’s good enough for wholesale orders” to “data that’s detailed and accurate enough for ecommerce, markets and feeds”
How improving product data can reduce inefficiencies and errors
The moves to increasing product content and story-telling
Transparency about product details, especially in light of sustainability moves

If you have questions please send them to us on


Ian Jindal, CEO – RetailX

Virginie Blot, Product Marketing Manager, Evangelist at Akeneo

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