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Using apps to unlock higher average order value and boost customer lifetime value

This webinar will provide strategic, actionable learnings around how brands should leverage the mobile channel to reap the biggest rewards, while offering practical advice to capitalize on the best app marketing opportunities.

Key Takeaways:

  • Who’s doing it right: what Bricks and Clicks can learn from digital-first apps
  • Get ahead: how to leverage holiday season and seasonality trends
  • The most important metrics in understanding customer engagement
  • Best Practices for App Store Marketing


Paul Barnes
Northern Europe Territory Director
App Annie

Paul Barnes has been at the forefront of innovation in the customer experience sector since 2000, and continues to engage with business leaders in all verticals from retail and banking to insurance and tourism. As Territory Director Northern Europe and Middle East, Paul is dedicated to helping companies to succeed in their mobile strategy.

Andrea Mestriner
Head of Analytics and Data Visualisation

Just Eat

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