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WAUWAA: Not kidding around with social media

Ahead of his presentation ’Growing user engagement and maintaining it with social’ at the Internet Retailing Expo on Wednesday March 26th, Ivan Lopez, CEO of Wauwaa , online destination for parents to find information, multimedia content, and event-based e-commerce sales for all of their needs, explains how social media levels the marketing playing field and points out the lessons he is going to share in his presentation.

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