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What does Cyber Monday tells us about the year ahead?

The results are in and the data analysed: but what can retailers learn from Cyber Monday digital shopping habits to make the most of 2014? IBM’s Retail Multichannel and Smarter Commerce Consultant James Lovell outlines what traffic patterns the company found on Cyber Monday and what it means going forward (HINT: it may be that you have to take mobile really seriously)

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