Vodafone takes controlling stake in Voucherclould, rolls out international version starting in Ireland

Vodafone Group has taken a controlling 57% stake in Invitation Digital, the parent company of vouchercloud, the UK’s money-saving voucher site. vouchercloud will work closely with Vodafone to expand its offering internationally, starting with Ireland this month.

Greg Le Tocq, MD, IDL said of the deal: “We’re delighted to be working with Vodafone. Their investment allows us to realise our vision that everyone should have access to amazing deals on their phones. We’re now in the exciting position to be able to launch vouchercloud world-wide, helping users save money every day on the things they love to do most.”

vouchercloud offers discounts, codes and vouchers for daily shopping from a wide range of High Street shops, restaurants and leisure providers as well as travel and financial services companies. vouchercloud uses the smartphone’s GPS system to locate discounting retailers nearest to the customer, then guides the customer to the shop’s front door using the smartphone’s digital mapping application. The voucher is downloaded to the smartphone screen with a single tap, then shown to the sales assistant in store to redeem the discount.