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Waitrose expands on the back of its omnichannel strategy

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Waitrose is in expansion mode as it takes its omnichannel strategy forward, announcing plans today to create 2,000 new jobs in new stores and an ecommerce grocery depot in 2015.

The supermarket today said the jobs would come as it opens 14 stores across the UK this year. Its ecommerce grocery depot, previously announced, will open in Coulsdon, South London, on March 3. The purpose-built facility will more than double the capacity of its Acton fulfilment centre.

“Our expansion story continues as we take the brand to more customers and invest in our omnichannel approach,” said Nigel Keen, Waitrose director of development.

“Last year many of our new branches received more than 10 applications for every vacancy so we’re delighted to be able to create an additional 2,000 roles in 2015.”

The new stores will include seven new supermarkets and seven new little Waitrose convenience stores. The openings mirror omnichannel strategies across the supermarket sector, aimed at enabling shoppers to buy wherever, whenever and however they want to.

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