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Waitrose launches online tasting panel

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“Ever wondered if you could have more jam in your doughnut or less kick in your curry?,” asks MyWaitrose, a new online initiative that aims to get customers providing ideas and feedback on Waitrose products.

“Waitrose has become the first supermarket to invite customers to help shape the future of their food with an exclusive online club,” says the company:

MyWaitrose will give members exclusive behind the scenes access to the development of new products and to the experts and food producers that create them. They will be rewarded with monthly special offers to taste and critique new as well as existing products, and invited to meet Waitrose Buyers at VIP customer tasting events.

“We will be the first supermarket to involve customers in the biggest ever tasting panel,” says Richard Hodgson, Waitrose’s commercial director. “Our customers are foodies — they either love good food or love cooking so we want to hear what they have to say about our new products and services. MyWaitrose will engage with them on a totally new level, offering a unique insight into the world of Waitrose and food retailing.”

Inviting customers to join at managing director Mark Price says “Whether gourmet or everyday, we aspire to sell the very best quality, but until now, we haven’t asked our customers to help make our products even better. That’s all going to change. I hope you’d like to make your supermarket even better — and if you would, please sign up today.”

MyWaitrose manager Jane Orchard adds: “Waitrose wants to continue offering the best food and service and our customers are best placed to keep us in check. They know a lot about food and cooking so we are offering them direct involvement in the food that appears on our shelves.”

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