Once they’ve cracked that difficult second album, pop and rock artists often start looking ‘across the pond’ for their next success. Likewise, any business that has ‘made it’ in Europe looks to the US as the next obvious market to conquer. So, if you’re a brand owner in Europe looking for a slice of the American pie, how do you go about making it happen?
Well, there are two main options, and one is considerably easier than the other. Assuming you already have a toehold in the US, you try and gain an understanding of the retailers or marketplaces you want to partner with and try to get listed online. This could involve months of discussion and systems integration effort.
The second, and much more straightforward option is to partner with CommerceHub. With over 20 years’ experience and founded in the USA, CommerceHub is a leading provider of ecommerce fulfilment and marketing solutions for brands and retailers. We ensure the fulfilment of around $30 billion of gross merchandise value (GMV) annually.
Why does that matter to you if you’re a British or European brand owner wanting to sell more in the US?
There are four compelling reasons it matters:
- We have the integrations in place and know how to make it work with the biggest retailers and marketplaces in the US
Our customers include many of the top US retailers (including Nordstrom, Macys, Best Buy, The Home Depot, Dick’s Sporting Goods), all of the major marketplaces and a network of 15,000 brands and suppliers. We already help many brands, from the US and around the world, sell efficiently with these retailers every day and who use our platform to generate demand, fulfil customer orders and facilitate the delivery of them. We can do the same for you and from a small base help you sell online with those retailers and reach a much larger audience with them.
- We help you expand your range with a stockless model but take less of a gamble
Expanding in any new market is always a risk – especially the gamble of where to place stock. CommerceHub’s model ensures you manage stock from fewer strategic locations removing the need to place physical stock in each specific channel yourself. This gives you the advantage of waiting to see where demand is without the guesswork, and allows a ’test and learn’ approach to channels and assortment composition to find out what works best.
- A single integration to us enables multiple integrations to your customers
In our experience, we can get your connections set-up up in a matter of weeks. Our platform is the one connection you need to the retail ecosystem in the US. Through our partnerships with 3PL’s we can help you join the dots using existing integrations with their fulfilment systems. In turn, this means you can plug into online partnerships with retailers and suppliers, oversee your interactions in store and online and manage shipments and delivery. We can scale you up to hundreds of products being sold, in a matter of weeks. We help you minimize the risks because we hold your hand at every step. A dedicated account management team will work alongside you to determine the best strategy and approach to launch to get you to market fast.
- We can help you get to profitability faster, and with less risk
Because we have existing relationships and are already working closely with the top US retailers, getting set up and started with CommerceHub is as quick and easy as it can be. You still need to determine commercial terms and SLA’s. Beyond that you don’t need to worry about having a large team at your end to research, plan and oversee all the details but can plug into our systems and partnerships seamlessly.
According to Statista, the US retail market is the biggest in the world, with sales of over $5 trillion. So, if you are a British or European brand owner looking to get a bigger piece of the action, be assured we can help. To find out how, contact me for a personal conversation and we can take the first step together.
