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According to Google, 55% of new visitors to your site are likely to have come from SEO on average, but search engine optimisation (SEO) has changed. Now you have to not only have content that answers your customers questions, demand and needs, but has to also can be read by bots and is attractive to publishers. It also encompasses the need to work across channels and moreover to let you analyse what is going on across these channels.
SEO has also developed its own intriguing Lingua Franca – and unless you are a backroom techno-geek then you really don’t get what these things mean.
But to stay on top of your site – especially if you are operations, rather than technical – you really need to understand what is going on.
In this webinar, Lisa Templeton, PFSweb’s Senior Manager of Search Marketing and Paid Media, talks through all you need to know to be get to the front of the knowledge queue and become and SEO expert.
In it she covers:
- constant changes to search engine results pages, and how this impacts paid and organic results
- how page load speeds affect search results – particularly important for businesses running ecommerce sites!
- why you should consider HTTPS – not only because of security, but also better search result page position
- how optimising tags will allow the sections of your site to be presented better and more accurately in search results.
