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Delivering on the promise of next-generation and real-time personalisation

Personalisation is at the heart of effective retail. It’s the concept of delivering a personal experience that recognises the shopper as an individual, with individual needs

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In this white paper, produced by InternetRetailing with our partner Kameleoon, we examine the role of personalisation and its potential as a tool that can benefit the whole business, not just the marketing department.

 

We examine the current state of play – the obstacles faced and the potential for next generation, real-time personalisation. We find that by using AI, real-time measurement and a test-and-learn culture, retailers can better use personalisation to drive greater conversions and revenues.

 

 

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Inside the white paper:

  • Introduction: The role of next-generation personalisation
  • Five key benefits of personalisation
  • Current best practice: the value of personalisation
  • Making it work: ensuring personalisation performs
  • What’s next: delivering future-proofed personalisation
  • Results of our retailer survey in data integration
  • Case studies from French retail giant Auchan, car care brand Autoglym, sports supplier Active Brands and parental support network Mumsnet

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