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Fit for purpose: The apparel fit trends report for eCommerce

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As customers look to buy more and more of their clothing online, the onus is on retailers to provide as much information as possible about size and fit to ensure they are not disappointed. This is a challenge when sizing can vary widely across different brands and products. A transparent approach to fit online can pay dividends in the long run, with opportunities to increase loyalty and reduce returns rates.

 

In this whitepaper, produced in partnership with Rakuten Fits Me, we explore the challenges and opportunities of taking a tailored approach to fitting.

Included in this whitepaper:

 

● How clothing brands such as Asos, Net-A-Porter, Fabletics and Farfetch are approaching the challenges of online fitting

● Analysis of the markets where fit is most important, including athleisure, plus-size and maternity

● An in-depth look at the best ways to present fit to customers, including reviews and size comparison tools

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