Visibility is vital for all businesses selling products; if products cannot be found they cannot be purchased. Retailers need to ensure they keep their new and existing products visible where the algorithms powering search results listings are constantly changing. Retailers should be well informed and responsive to their customers’ search behaviour, which will ensure product content is informative and matches consumer search intent.
This ebook produced in partnership with Intelligent Reach looks at a planned approach to product visibility and the main drivers of this, as well as identifying ways of increasing footfall by connecting the digital customer to the physical store.
Included in this ebook: