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Intellect and instinct: Enabling enterprise marketing

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Intellect and instinct: Enabling enterprise marketing

Customers are benefiting from omnichannel retailing – and will only continue to gain more in the future. Customers are able to discover and purchase wherever, whenever and however they want, through seamless engagement and commerce.

 

The retailers and brands that have spearheaded the industry’s move towards omnichannel retail are benefiting too, as they earn both customer trust and loyalty. But at the same time, perceptions are changing.

 

Shoppers expect seamless integration along their retail journeys and they are not easily impressed. Rather, they start to expect that level of service across industries, anticipating rapid innovation and new problems solved along the way.

 

In this whitepaper, we intend to provide some clear approaches that offer straight paths through this maze. It’s when information sources are organised in ways that can be understood instinctively that data comes into its own.

 

No longer is it time-consuming to organise. Rather it’s a signpost towards solutions that make the best intellectual and financial sense to marketers, the wider team and, ultimately, to their end customers. We hope you find it a useful guide.

 

Included in this report:

 

  • Featuring case studies from Ticketmaster, Triage and Pernod Ricard on how they use data to take control of performance, impact and business growth and provide customers with a local brand experience.

  • The data effect: How retailers use customer data to provide tailored shopping experiences and are they meeting shoppers’ expectations?

  • Why presenting data in an easy-to-understand ways helps cut through the information load and how to do this effectively

  • Data driven campaigns: How when marketers have more time to analyse performance and surface insights, they’re able to use this knowledge and real-time data to develop campaigns that resonate with current and prospective customers in more meaningful and valuable ways

  • Finding the new growth opportunity using data: Marketers who use data to get to know new customers fast are well placed to take advantage of new opportunities, wherever and whenever they arise
  • The five things to consider before taking the first steps on the road to marketing intelligence
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