Customers are benefiting from omnichannel retailing – and will only continue to gain more in the future. Customers are able to discover and purchase wherever, whenever and however they want, through seamless engagement and commerce.
The retailers and brands that have spearheaded the industry’s move towards omnichannel retail are benefiting too, as they earn both customer trust and loyalty. But at the same time, perceptions are changing.
Shoppers expect seamless integration along their retail journeys and they are not easily impressed. Rather, they start to expect that level of service across industries, anticipating rapid innovation and new problems solved along the way.
In this whitepaper, we intend to provide some clear approaches that offer straight paths through this maze. It’s when information sources are organised in ways that can be understood instinctively that data comes into its own.
No longer is it time-consuming to organise. Rather it’s a signpost towards solutions that make the best intellectual and financial sense to marketers, the wider team and, ultimately, to their end customers. We hope you find it a useful guide.
Included in this report: