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Why mobile trumps other digital investments in 2017

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As retail executives begin planning their budget for the new year, they are prioritizing those investments that will improve the customer experience and boost revenue – so mobile is moving to the top of the list.

The challenge is that mobile complexity is growing exponentially. While mobile opens up a world of possibilities for consumers, it also fractures customer behaviour into hundreds of intent-driven mobile moments, making it difficult for retailers to create sustained mobile customer engagement.

So what can be done?

A new white paper produced by InternetRetailing and Mobify outlines how retailers can use mobile to cover off many of the facets of digital business that are vying for their investment bucks in 2017.

The chief conclusion of the report is that it is all about balance. Competing in today’s omni-channel retail world is a matter of balance. You must balance the benefits of many competing digital technologies and solutions against business objectives and ROI and you must balance doing this against rapidly evolving consumer expectation landscape.

While there are numerous digital projects within your business that all demand investment the surest way to tick all of these boxes in the time frame required by consumers ever-hungry for the next big thing is to consider how mobile and mobile customer engagement can be implemented as a major part of your 2017 digital investment programme.

According to Forrester, improved customer engagement can deliver millions of pounds in annual revenue for retailers if they get it right. Through a better engagement strategy, consumers show a higher willingness to repurchase, a greater likelihood to switch to you from a less engaging competitor and are much more likely to recommend you to other people.

And this level of engagement and personalisation that can lead to all of this comes directly from an investment in mobile.

There are of course many technologies that need investment to meet these challenges, but mobile has the potential to meet many of the customer engagement and revenue generation imperatives quickly, effectively and with a shorter ROI because consumers are mobile and increasingly look to mobile as their primary means of shopping.

In this white paper Mobify shows you what your investment alternatives are and where mobile can help with them all. It also outlines the basics of how to develop a mobile engagement strategy and offers, through anecdotal and case study evidence, a view on how this impacts ROI and bottom line.

So download the report FREE here

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