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Will whoever wins the general election please focus on digital?

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A week from now, the UK should have a new government or be deep in coalition talks. In today’s Internet Retailing newsletter we lead with a call for whichever party forms that government to create a digital-focused strategy that will help the UK retain its position at the forefront of the internet economy. That’s the message from Boston Consulting Group, following its latest update into how much the internet contributes to the G20 economies.

While this is the message from the Boston Consulting Group, it seems clear that the UK must ensure it does not overlook the enormous benefits that the internet has brought, including our own sector of online (and multichannel) shopping. Budget announcements are rarely crucial to the development of the internet economy, focusing mainly on enabling the infrastructure, through broadband or mobile, rather than encouraging the development of skills and of businesses. This should provide the next government with plenty to think about, so let’s hope the candidates are listening.

Today we report as Amazon takes a further step back from free delivery, as Condé Nast unveils details of its new ecommerce site, as Argos reports rising profits – but flat sales – after another year of digital transformation, as N Brown Group turns in falling profits and sales after its moves to modernise through digital proved more disruptive than expected, and as both Next and Thorntons reported an improvement in online sales (though that’s where the similarities ended).

Today’s guest comment is from Juha Koski of MadBid.com on how gamified ecommerce can play a role in modern shopping.

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