Zalando intends to submit a voluntary public tender offer to acquire up to 100% of About You’s share capital, with the German fashion retailer’s management board prepared to recommend that shareholders accept the offer.
About You appeals to a young fashion audience and is therefore more style-led, according to Zalando. With a network of over 27,000 content creators, About You offers over 12 million active customers access to 700,000 styles from brands, private labels and celebrity collections. Its collaborations with international talents from sports, music, film and modelling have led to 119 exclusive collections.
Adding About You to the Zalando platform compliments the marketplace’s growth strategy, which was announced in March. It details Zalando’s ambition to build a pan-European fashion and lifestyle ecommerce ecosystem.
“Redefining fashion and lifestyle shopping by creating the best possible experience for customers and partners has always driven both our teams. I’m excited about how together we’ll be able to cover a larger share of the fashion and lifestyle market,” said Robert Gentz, co-CEO and co-founder of Zalando.
“In B2C, we can offer customers and brands distinct and rich shopping experiences. In B2B, combining our complementary software capabilities, Tradebyte and SCAYLE, will create an even more advanced ecommerce operating system that enables brands and retailers to manage their multi-channel business across Europe and beyond.”
Zalando is looked at in detail across a double-page company profile in the ChannelX Europe’s Marketplace 2024 report.
The report offers an insight into not only how the European marketplace sector as a whole operates, but how each marketplace by region and sector drives that performance – and what that means for the year ahead.
It takes the leading 27 marketplaces in Europe by sector, each featuring a detailed profile of their origin, development and USPs, augmented by detailed analysis of their performance.
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