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Zara owner targets “fully integrated” omnichannel as it plans same-day delivery, click and collect

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Zara owner Inditex has seen online sales grow nearly a third in 2018 as it outlines plans to create a “fully integrated store and online platform”.

Online sales were up 27% to €3.2 billion, now accounting for 12% of its €26.1 billion net sales. Online takes 14% of sales in markets where online is available. Overall profits were up 2%.

The year saw the Spanish conglomerate launch online sales for Zara in 106 new markets, meaning it is now available in 202 markets.

In a presentation, Zara said it would launch online in Brazil this month and the Middle East in May.

The company is pursuing what it called a unique business model. This includes centralising its inventory so that it can be accessed through online stockrooms and then distributed to all worldwide stores twice a week.

Inditex said that in 2020 it aimed to roll out same-day delivery in metropolitan areas and next-day delivery as a global standard.

This does not include reducing its store portfolio, however. Inditex plans to increase the size and number of stores, this year adding 5 to 6% of gross new space in prime locations.

The larger stores will support services such as click and collect and be enabled via RFID.

Inditex will also incorporate Zara Home products onto the Zara in some markets from Autumn.

In addition, the company plans to upgrade its headquarters and logistics assets.

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