More mobile searches for goods happen around Halloween than Christmas, according to interesting new research just ahead of the spookfest.
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is set to scare audiences just in time for Halloween, as users enter a physical lift that transforms into an immersive Halloween experience.
Consumers are sending a strong message to brands with 69% of consumers wanting an individualised experience, and two-thirds expecting it, and yet only 40% of brands actually offer one today.
We are in the midst of a technological revolution in ecommerce. The next big leap forward will be artificial intelligence (AI). AI isn’t really a thing per se, but is more the next evolutionary step in how we use computers and data, and how we use these to deliver the (more…)
Users of Fitbit can start to use their devices to pay contactlessly in stores a la Apple Pay from today.
Shoppers in the UK no longer see the high street as just somewhere to make a purchase. Increasingly they are opting to ‘shop and stay’, spending time – and money – in shops that offer engaging and entertaining experiences.
SPAR, a leading UK convenience store group with 2,700 stores, is to launch a mobile payments and loyalty app into multiple SPAR stores starting in the South West this month.
Global app downloads in both iOS and Android continue to go from strength to strength – with consumers spending more than ever on them.
Don Zhao, co-founder of Azoya, examines the latest developments in this crucial aspect of cross-border ecommerce, and why offering mobile payment options are prerequisite when selling in China.
Black Friday 2017 is set to be a mobile affair, as shoppers finally come to the realisation that mobile devices are the best way to shop during the frantic days of bargains. For those that are wedded to getting the best deals on Black Friday – or more likely across the (more…)
Almost half of UK retailers are taking a joint approach to physical and digital investment, with fewer than 1 in 10 (8%) continuing to prioritise high street investment alone.
This year’s Black Friday is set to be a whopper, with mobile garnering a big slice of the pie.
Understanding the intent of your customer leads to more relevancy, an increase in engagement – with brands such as Danone and Dr. Oetker seeing an uplift of 25% in e-commerce conversion and brand engagement.
With top consumer titles such as Ideal Home and House Beautiful claiming that 2017 will see a wallpaper revival, popular interior design brand Graham & Brown has increased average order value (AOV) and conversion rates by implementing a testing strategy focused on the mobile experience.
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns.
More than three quarters (76%) of consumers are ready for the next era of retail where stores become showrooms, designed around the customer experience rather than just sales outlets, says a survey.
Only 2% of UK consumers say retailers know what they like when shopping – down from 4% a year ago, research by Omnico has found.
Amazon is famously trialling it, others are set to follow, but was is Scan and Go tech and how does it work? Julian Wallis, Sales Director in the Payments Group at Rambus explains The way that consumers shop in-store is fundamentally changing. The rise of ‘Scan and Go’ technology, coupled (more…)
At a conference this week in Marbella, in sunny Southern Spain, I had an epiphany. The conference was about mobile payments and digital commerce in emerging markets and one speaker said to me: “you know, commerce is a conversation – if you own a conversation then you can make money from (more…)
Almost half of UK shoppers feel ‘educated’ about mobile payments, making the UK third in the world behind Canada and Sweden when it comes to embracing mobile payments.