Fat Face launches ‘shop your way’ omni-channel strategy and logs best Christmas ever

Leading lifestyle clothing retailer Fat Face is the latest fashion retailer to embrace omni-channel, implementing its ‘shop your way’ strategy to meet growing demand from customers who are using multiple channels. And it has paid off in spades: the new eCommerce platform launched in November and Fat Face subsequently recorded (more…)

Arcadia Group and Big Data for Humans tap into mobile to drive ultra-personalised marketing

Arcadia Group is set to run a six month pilot with Big Data for Humans’ groundbreaking software-as-a-service solution – The Customer Graph – to assess online, mobile and in-store customer behaviour to create personalized interactions. Working across Arcadia’s Topshop , Topman and Wallis High Street retail brands, the retail group (more…)