IRX 2016 PREVIEW Chinese ecommerce technology companies and retailers to take part in the exhibition

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Ahead of this year’s InternetRetailing Expo (IRX 2016) we’re running a series of previews focusing on highlights of the two-day event, from the conferences to interviews with key retail speakers, and beyond. Today our focus is the Jiangsu Pavilion, where leading technology companies from China will exhibit. Ten leading technology (more…)

QVC takes commerce to YouTube with its first shoppable pop video, starring Sophie Ellis-Bextor

36, British beauty Sophie Ellis-Bextor has released a shoppable pop video to launch the new C. Wonder fashion collection curated by celebrity stylist Brad Goreski, exclusive to QVC.

The 100-second film sees the Strictly Come Dancing finalist snapping her fingers as she transform into eight different looks from the new chic daywear range. Shoppers can simply click on each outfit to be taken to the QVC website to purchase and channel their inner bohemian goddess. 

The film features a specially composed song ‘Wonder’ featuring vocals from new up and coming talent Biba to mark the launch of the collection and provide the backing track for Sophie’s, magical wardrobe change dances.

PR Handout - free for editorial usage. For further information please contact Nicky Law at Shine Communications on 07866 431 653 or nicky@shinecom.com

Copyright: © Mikael Buck / QVC

QVC this week released its first shoppable video, taking commerce to YouTube. The video, starring Sophie Ellis-Bextor, marked the launch of the television and ecommerce business’ new C. Wonder fashion collection. In the video, Ellis-Bextor snaps her fingers to transform her look, while shoppers can click on each of the (more…)