INTERVIEW Noelia Guinón of Björn Borg on how the sportwear brand has developed in the UK market, and more

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Ecommerce business Björn Borg has grown into the UK market from its Swedish homeland in recent years. We asked Noelia Guinón, ecommerce manager of the sports brand, to tell us more. Internet Retailing: Tell us about Björn Borg and how the business has developed over recent years, including overseas expansion? (more…)