Ocado is to use new technology to personalise its shopper communication

Ocado is to use a relationship marketing platform as it looks to engage with its customers in a more meaningful way. It is working with relationship marketing specialist Selligent to develop personalised shopper marketing campaigns using real-time data drawn from customers’ online behaviour. Those marketing programmes will be delivered across (more…)

What this week’s Net-A-Porter/Yoox and Jimmy Choo results tell us about selling luxury online

The Yoox/Net-A-Porter business and Jimmy Choo both published financial results this week, while FarFetch appointed Net-A-Porter founder Natalie Massanet to its board. We took a look at these stories to see what they told us about selling luxury online. Luxury still sells The multi-brand in-season division – which includes Net-a-Porter (more…)

Retailers concerned about ensuring shoppers are old enough to buy age-restricted goods: survey

Retailers are among the more than three-quarters of ecommerce businesses who say they are concerned about selling age-restricted goods or services to underage shoppers, recent research suggests. More than half (61%) of those businesses rely on self-certification to check their customers’ age online – but 83% say they feel the (more…)