GUEST ANALYSIS How well does Hotel Chocolat’s new website support its omnichannel proposition?

Hotel Chocolat recently launched a new website as part of a key strategic objective to improve their digital capabilities. Positioning itself as the “hedonistic chocolate” company, the British chocolatier and omnichannel retailer has always offered beautiful pages and some original functionality, but was let down by an unforgiving search tool (more…)

Ocado is to use new technology to personalise its shopper communication

Ocado is to use a relationship marketing platform as it looks to engage with its customers in a more meaningful way. It is working with relationship marketing specialist Selligent to develop personalised shopper marketing campaigns using real-time data drawn from customers’ online behaviour. Those marketing programmes will be delivered across (more…)