Ecommerce Platforms – September 2013

Welcome to this Internet Retailing special report, in which we take a holistic approach to selecting ecommerce platform technology. Choosing the right ecommerce technology takes time and energy: these are decisions that traders will be living with for years to come. And these are complex decisions too. It’s not just a simple matter of deciding on the ideal technology for the retailer, but on marrying the ideal with everyday realities, both technological and financial.

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Questions that must be answered include how technology will be bought, whether as an owned solution, software as a service or an alternative approach, and how the investment will be paid for. Potential problems may also include the small matter of integration with existing, legacy systems, and how the solution will adapt and flex as the business both grows in the future, and evolves to meet the new, and inevitably different, realities of consumer behaviour.