Towards omnichannel maturity – A study of UK retailing in 2015

UK retailers are responding to customer demand for omnichannel services that enable them to shop wherever, whenever and however they want. But while some retailers have fully operational systems in place, and others are making good progress in their journey towards joined-up commerce, our study finds that a significant minority are yet to make a start on integrating some of systems that underpin retailing.

How far progressed are UK retailers towards becoming omnichannel traders?

That’s the question we set out to answer in this white paper from InternetRetailing, OSF Global Services, Demandware and e-Spirit. Our findings showed that many were on their way to enabling the seamless shopping across channels that shoppers are fast coming to expect. But we were also surprised to find how many had yet to make a start on putting the foundations of omnichannel in place – and how few would describe themselves as fully operational in key areas of joined-up commerce.

Towards omnichannel maturity - A study of UK retailing in 2015

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