How far progressed are UK retailers towards becoming omnichannel traders?
That’s the question we set out to answer in this white paper from InternetRetailing, OSF Global Services, Demandware and e-Spirit. Our findings showed that many were on their way to enabling the seamless shopping across channels that shoppers are fast coming to expect. But we were also surprised to find how many had yet to make a start on putting the foundations of omnichannel in place – and how few would describe themselves as fully operational in key areas of joined-up commerce.
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