‘How can businesses go direct AND keep their channel partners engaged?’ Digital River

B2B companies have a tremendous opportunity to increase revenue with a direct online presence but have traditionally relied on intermediaries and retain a fear of a direct online strategy which may create conflict and jeopardise channel relationships. Mike will cover how in today’s world of ‘engaged customers’, it is possible to build a direct-to-buyer strategy that fully engages partners and benefits the customer.

Speaker: Mike French, Director Channel Solutions, Digital River

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