Natural Baby Shower, a specialist retailer of eco-friendly and natural baby products, has reduced shipping and label production costs to improve business efficiency while optimising the post-purchase experience for its customers, with a solution from Scurri, the next-generation delivery management platform.
Founded in 2006 by Victoria Hampson and Clifton Vaughan, Natural Baby Shower disrupted the traditional baby industry by starting one of the first ecommerce websites of its kind, selling handpicked baby and parenting products to the UK market. The company stocks more than 125 brands with collections that include pushchairs, strollers, clothing & footwear, in the home, bed & sleep, baby carriers, changing bags, baby care, and parenting.
Sustainability is a key focus of the business, including working with ethical suppliers and using eco-friendly packaging, materials and manufacturing processes.
To optimise the post-purchase experience for its customers, Natural Baby Shower was seeking to improve the speed and efficiency of its delivery process. A key objective was to improve the precision of label generation to ensure that each order could be processed more quickly. The business also needed to reduce overspend on carrier services by making sure each parcel was charged at the least expensive postal rate.
By partnering with Scurri, Natural Baby Shower, which employs 75 people and ships around 300,000 parcels a year from its Surrey, UK distribution centre, has removed manual effort and errors as well as increased processing speed by automatically generating accurate labels. It also allows the business to integrate new carrier services easily and offer more delivery options to its customers. Using the Scurri platform, Natural Baby Shower can set automated rules, based on the dimensions or contents of each parcel, to choose the optimal carrier service for each order.
“The most tangible benefits of using Scurri is the cost saving of the label production for the service that you’re using. It makes sure we don’t overspend on our shipping costs per package,” explains Clifton Vaughan, CEO of Natural Baby Shower. “Accurate and speedy production saves 50% of the label costs for the carrier service used and with parcels going out on the right carrier service, and by not unnecessarily paying more, it saves around 10% of the overall shipping cost. By setting rules to automatically select the best carrier service, the business saves up to 80p per package.”
Rory O’Connor, CEO and Founder of Scurri, adds: “By taking back control of its last mile experience, Natural Baby Shower is driving critical business efficiencies and delivering all-important revenue growth while also boosting loyalty through an improved customer experience. As 2023 brings new challenges for retailers and brands, with an uncertain economic outlook and lowered consumer confidence, Natural Baby Shower is an example of how having greater oversight and control over delivery management creates growth through business innovation and smart partnerships.”
