The new ConsumerX 2024 report has found that while most shoppers would prefer free delivery, they are also willing to pay for speed.
Some 56% say they have paid extra for same-day delivery – 10.3% always do so – while 57.7% have paid extra for next-day delivery. Flexible payment options were also popular. While 71.2% of shoppers said they had paid using a bank card, 53.8% had paid using a third-party checkout, 35% a mobile phone app and 32.9% a bank transfer.
Attitudes to sustainability
The ConsumerX research also suggests that shoppers want to buy environmentally friendly products and use sustainable delivery methods. When asked how important environmentally-friendly packaging was to them, respondents said it was very important (32.5%) or important (46.4%) to them, while 69.8% said carbon neutral home delivery mattered to them.
In the last year, 81.2% said they had looked for sustainability information during a purchase – 17.6% always, 30% most of the time and 33.6% some of the time. 65.2% had chosen a different item due to that information, with 9.8% always doing so and 21.4% doing so most of the time. However, 76.5% had brought a non-sustainable product because there were no reasonable alternatives – with only 23.6% saying they never did this.
A similar proportion (72.7%) had bought a product for sustainability reasons despite the inconvenience and expense – 11.2% always, 24.7% most of the time and 36.8% sometimes. This suggests shoppers may be willing to pay a premium for sustainable items, even when it takes extra steps to do so.
ConsumerX research also asks about the categories in which shoppers have made sustainable purchases. It finds that 46.1% have bought sustainable clothing, 41.3% sustainable groceries, 30.9% sustainable beauty or cosmetics products, 39.8% sustainable footwear and 24.1% homewares.
This is an excerpt from the newly published ConsumerX report, launched during the RetailX Events Spring Festival.
The full report sees more than 40k consumers share their attitudes to buying online and across shopping channels through ConsumerX surveys, in 17 languages and in key world markets in regions including Europe, America, Australia and Asia.
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