Research, commissioned by PayPoint, indicates that a significant 68% of individuals utilising Collect+ or similar parcel services are female.
Furthermore, nearly half (45%) of these women are mothers, with 45% of the service users falling within the 18-34 age bracket.
Findings also indicate that soft drinks and confectionery most likely to be purchased by shoppers visiting a store to use parcel services. The report stresses this vindicates the long-held view that provision of additional services by retailers can drive footfall and bottom-line growth through impulse purchases.
Nick Williams, director of parcel services at PayPoint, said: “These findings pinpoint young women and those with families as a key growth driver of in-store parcel service usage. Similarly, like everyone who uses instore parcel services, they are supporting the revenue of independent retailers by boosting footfall and ad-hoc purchases of the everyday essentials that we all rely on.
“Providing convenience and flexibility to local communities throughout the UK sits at the heart of our business strategy. This is why we have worked hard to bring a range of market leading brands and partners to the Collect+ service, most recently Royal Mail, Vinted and others.”
Collect+ has over 13,000 accessible points including newsagents, convenience stores, supermarkets, and petrol stations. The service is designed to cater to the convenience of local communities, operating seven days a week and accommodating early to late opening hours.
In May, Royal Mail partnered with Collect+ to allow its customers to drop off packages up to large parcel size using 1st and 2nd class and Tracked 24 and Tracked 48. This applies to both returns and items that someone has paid for the postage for online and either printed a label or generated a QR code.
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