Crafting retailer Hobbycraft will launch Hobbycraft TV next month, a new content and sales channel designed to appeal to its market of craft enthusiasts eager to learn.
The launch follows research by the company that discovered the importance of video content as a source of craft inspiration, with one in three people using YouTube to learn craft skills.
The new channel will launch on Freeview Channel 97 on 4 September and will feature daily demonstrations from a wide range of craft experts across all genres. The channel is aimed at novices and seasoned crafters alike.
Crafting fans can also access the content online anytime at www.hobbycraft.co.uk/TV, while archive episodes will be available on https://www.youtube.com/@hobbycraft.
The daily, demonstration-led content will also be fully shoppable, with hundreds of new brands available to purchase, said the company.
A new chapter
Alex Willson, Hobbycraft CEO, said: “The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft. It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”
Steven Hubbard, board advisor for Hobbycraft said: “As the UK’s leading craft retailer, we’re proud to be investing in a brand-new live media experience that brings even more inspiration and innovation to our engaged customers and passionate makers. Hobbycraft TV will become a destination for crafters of all abilities to hear from some of the craft industries’ leading makers, showcasing over a hundred leading brands inspiring our viewers to get making.”
Hobbycraft operates more than 100 stores nationwide sells more than 25,000 products online. However, the company announced a strategic review of the company earlier this year which has already seen store closures.
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