CustomerX unveils content programme designed around the modern customer

21 Sep 2026
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Taking place at Olympia London on 14-15 October, CustomerX will bring together senior leaders from across retail, hospitality, travel, leisure and technology to explore how businesses can win a greater share of customer spend in an increasingly connected marketplace.

Designed for success

The event has been designed around the concept of connection across sectors, to reflect the fact that customers don’t think in categories, they think about outcomes. Whether it’s a busy weekend, holiday, or the kids going back to school or university, consumers focus on what they need in that moment – the end result, not how they get there. Retailers and partners that can work together to make that path as smooth and friction-free as possible are the ones who stand to win the customer.

The event’s layout is designed to reflect this focus on collaboration. At the heart of the event is the Supernova Theatre, where cross-sector leaders will examine the moments that shape customer discovery, purchase and loyalty. Through collaborative discussions and keynote sessions, speakers will share how organisations from different industries are responding to the same customer needs and finding new routes to growth.

The Gateway Theatre focuses on practical execution, showcasing the projects, initiatives and strategies organisations are using to turn customer insight into measurable results. Attendees will hear directly from teams about what has worked, what has changed and the lessons others can apply within their own businesses.

Meanwhile, the Changemaker Theatre explores how ambitious customer experiences become reality. Sessions will examine the partnerships, operating models and commercial decisions required to deliver differentiated growth and drive meaningful business transformation.

For senior executives seeking deeper discussion, Decision Rooms offer a closed-door environment for peer-to-peer debate. These invitation-led sessions provide an opportunity to explore the strategic decisions, challenges and opportunities shaping the future of customer-centric commerce.

Together, the four content streams are designed to help attendees identify where to copy, collaborate and compete as customer expectations continue to evolve across sectors.

Why you need to attend

Whether you’re looking for fresh ideas, practical strategies or new commercial partnerships, CustomerX offers a unique opportunity to learn from organisations tackling the same customer challenges from different perspectives. Click here to find out more or book your place.

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