Frontline

ABF

Primark storefront

Primark extends click-and-collect trial to London as sales surge

Delivery
25 Apr 2023
by Jasdip Sensi
ABF London Paul Marchant Primark retail Retail news
Shoppers are viewing twice as many pages when they visit the new website. Image: screenshot of Primark.com

Primark sees traffic to new customer website double in first two weeks

Strategy and Innovation
26 Apr 2022
by Chloe Rigby
Primark has seen a “good early reaction” to its new UK non-transactional customer website, with traffic doubling in its first two weeks, its parent...
ABF digital Primark
Image courtesy of Primark

Primark measures the ‘pingdemic’ effect on its business, and builds its digital capabilities

Strategy and Innovation
13 Sep 2021
by Chloe Rigby
Primark today shows the effect of the ‘pingdemic’ on its second half sales, and how it is building its digital capacity for the future. Parent...
ABF digital Primark RXUK Top500
Primark's Bullring store features cafes and restaurants

Primark set to launch new customer-facing website – though customers still won’t be able to buy online

Strategy and Innovation
1 Jul 2021
by Chloe Rigby
Primark is to launch a new customer-facing website next year – although the website will still stop short of enabling shoppers to buy online. Through...
ABF Primark

Primark upbeat about sales prospects as it plans for English stores reopening on June 15

Location
1 Jun 2020
by Chloe Rigby
Primark stores in England are all expected to open on June 15, its parent company Associated British Foods (ABF) said today
ABF Primark

It’s right for store-only Primark to remain closed until Covid-19 is suppressed – despite the financial cost, says ABF chief executive

COVID-19
21 Apr 2020
by Chloe Rigby
Associated British Foods (ABF) chief executive George Weston today set out his support for keeping its Primark shops shut in the UK, US and Europe...
ABF Associated British Foods coronavirus Covid-19 Primark
View More Articles

Most Recent

AdobeStock_1040906744 (1)
Young people reluctant to try new products as finances tighten – but there is a solution
AdobeStock_415646306_Editorial_Use_Only (1)
Lidl Plus Points ramps up UK grocery loyalty push
205_SouthCalimesa_Storefront_JP_C
How Californian grocer Stater Bros. shines a light on the future of in-store retail media globally
Generative engine marketing Jellyfish ChatGPT Image May 5, 2026 at 12_21_24 PM
Generative Engine Marketing: retail media’s next move