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ABF says it keeps costs lower through efficient store distribution and economies of scale. Image courtesy Primark

ABF still confident in store-only Primark model – despite missing out on estimated £2bn in sales during lockdowns

Strategy and Innovation
by Chloe Rigby
Primark missed out on an estimated £2bn in sales while its stores were closed for Covid-19 lockdowns and trading restrictions during its last financial...
Associated British Foods Covid-19 digital strategy lockdown Online Primark store-only
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