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John Lewis lands spaceship in Fortnite

John Lewis Christmas ad lands in ITV’s I’m a celebrity…. themed Fortnite game

Marketing
by Paul Skeldon
John Lewis’ Christmas ad has expanded into the metaverse, with the retailer targeting both ITV’s I’m a celebrity… fans and Fortnite players with...
Fortnite Industry John Lewis Marketing Metaverse Peak

Game Digital focuses on experiences alongside retail, while The Works says both store and online are driving its sales

Strategy and Innovation
by Chloe Rigby
Game Digital and The Works both published their latest figures today. Game is moving its emphasis towards in-store experiences, through its gaming arenas, while...
Fortnite Game Digital Squishies The Works
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