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Generation Alpha

… while two thirds of children want to buy from companies that do good in the world – and they want it fast

Sustainability
by Paul Skeldon
The majority of children prioritise ethical and sustainable brands but increasingly demand quicker delivery
Customer Generation Alpha Growth 2000 Sustainability

Move over millennials and Gen Z – the future belongs to Gen Alpha: and here is what they like

Customer
by Paul Skeldon
Just as you get to grips with Gen Z, it’s time to forget them – and welcome Generation Alpha. Kids born since 2010 are set...
Customer Generation Alpha Mobile Strategy and Innovation
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