Google Shopping

GUEST COMMENT How 40% of ad spend on Google Shopping generates zero revenue – and what to do about it

14 Mar 2023

We have found that 40% of ad spend often generates absolutely no revenue for retailers - an astonishing and commercially unacceptable figure

Google Shopping Growth 2000 Limited Marketing

Retailers urged to rethink search marketing strategy as Amazon share of Google Shopping impressions grows 50%

Marketing

9 Mar 2022

by Paul Skeldon

With lockdown restrictions lifted, the trajectory for online retail growth has returned to pre-pandemic levels, but a much more competitive search marketing landscape means...

Amazon Google Shopping Growth 2000 Marketing

Google giving retailers free product listings on its Google Shopping service

Marketplaces

22 Apr 2020

by Paul Skeldon

Google has brought forward its plans to make it free for merchants to sell on Google Shopping as it looks to help retailers in the...

Google Shopping Growth 2000 Industry Marketplaces Selling

Competition is increasing on Google Shopping, but will this satisfy EU regulators?

Marketplaces

27 Nov 2019

by Paul Skeldon

Two years after the EU fined Google €2.4bn and ordered it to open up its Google Shopping service to greater outside competition, around half...

Google Shopping Growth 2000 International Marketing Marketplaces

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Google Shopping

GUEST COMMENT How 40% of ad spend on Google Shopping generates zero revenue – and what to do about it

Retailers urged to rethink search marketing strategy as Amazon share of Google Shopping impressions grows 50%

Google giving retailers free product listings on its Google Shopping service

Competition is increasing on Google Shopping, but will this satisfy EU regulators?

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