Frontline

Partnership

AliExpress brings creator commerce to YouTube

Marketplaces
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20 Oct 2026
by Amanda Vlietstra
AliExpress is expanding its partnership with YouTube, bringing its product catalogue into the platform's Shopping Affiliate Programme.
affiliate creator commerce Partnership Retail Media Social Commerce

HelloFresh Scouts partnership brings cooking skills and sustainability to UK families

Sustainability
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13 Jan 2026
by Amanda Vlietstra
Leading meal kit provider HelloFresh has announced a nationwide partnership with Scouts, becoming the official sponsor of the Scouts’ Chef Badge.
Partnership Sustainability

Exclusive Wild haircare range at Tesco following partnership extension

Product
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26 Feb 2024
by Katie Searles
Health & Beauty Partnership refillables Sustainability Tesco Wild

Rapid prescription delivery introduced by Healthera and Uber Direct

Delivery
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29 Jan 2024
by Katie Searles
Delivery Partnership Rapid Uber Direct
The Hut Group

The Hut Group Ingenuity signs 10-year deal with Fragrance Direct owner

Industry
6 Apr 2023
by Jasdip Sensi
Fragrance Direct Partnership retail The Hut Group THG
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