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virtual fitting room

Shoppers are once more buying in different ways – and retailers and brands are adapting. Image: Shutterstock

EDITORIAL From safety and efficiency to survival: reasons to embrace digital innovation

Location
by Chloe Rigby
In today’s InternetRetailing we’re reporting on retailers as they find new reasons to embrace digital and multichannel retailing
Banana Republic CoStar Group department stores Drapr Gap Studio Valtech virtual fitting room
Getting the online size right will matter more as Gap closes all of its UK stores

Gap Inc invests in virtual fitting to reduce returns as its business continues to grow online

Strategy and Innovation
by Chloe Rigby
The acquisition of Drapr comes as the retail group reports a 65% rise in online sales across the group, compared to pre-pandemic 2019. But...
Banana Republic digital-first Drapr Gap International RXUK Top500 shift online virtual fitting room
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