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Agent Provocateur embraces social media, plans new website

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Agent Provocateur has significantly stepped up its online activities with a new social media marketing campaign and plans for a new ecommerce solution. uses Facebook, Flickr and Twitter and has been created by StrawberryFrog. It includes blog posts, updates and news revolving around relationships, romance, men and women as well as Agent Provocateur promotional work.

Agent Provocateur is also approaching agencies to pitch for an overhaul of its online business, with a brief to make the company’s high-profile website a more significant sales platform, reports Brand Republic:

The lingerie company, made famous with controversial and steamy ad campaigns featuring Kate Moss, Kylie Minogue, Peaches Geldof and Rosie Huntington-Whiteley, plans to shift its digital strategy so that online shopping will be given more of a presence on its lauded brand-led site.

The site was launched in 1999, and accounts for approximately 17% of company sales. The 3i-owned retailer also has 34 stores.

The brand currently works with design agency Hi-Res. A spokeswoman said it was ‘early days’ in the process to appoint a new agency.

Agent Provocateur has used the site to offer visitors a rich content experience by aligning the site closely with current campaigns.

Agent Provocateur is looking for a web design partner to create a ‘striking site’ which can highlight current campaigns, showcase the lingerie and drive sales.

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