Amazon Sponsored Ads have launched in Ireland. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Brand Video and Brand Stores on Amazon.ie. This is hot on the heels of the Amazon marketplace launching in Ireland – the 23rd global marketplace and 11th in Europe – on 18 March 2025.
TL:DR
- Amazon Advertising now available in Ireland on the back of the marketplace launch in March 2025
- Ireland is the 23rd global marketplace and 11th in Europe with Amazon Advertising
- Amazon offering Sponsored Products, Sponsored Brands, Sponsored Brand Video and Brand Stores.
Amazon set up its first Irish fulfillment centre just outside Dublin in 2022. Many Irish shoppers use the Amazon.co.uk UK marketplace and it was already a dominant player in Ireland as the native large retailers did not invest in eCommerce for years until they were forced to by the pandemic.
What are the options for Irish Advertisers?
Sponsored products
- Sponsored Products are ideal for sellers who are new to advertising. Small businesses using Amazon Ads attributed 30% of their sales to Sponsored Products. Amazon claim sellers can launch your first ad in minutes with no previous experience needed.
Boost brand awareness with sponsored brands
- Sponsored Brands ads let advertisers create ads that include multiple products, along with a logo and a custom headline.
- Sponsored Brands video are an auto-playing video that help build brands and make deeper connections with shoppers as they browse.
Build a store for customer loyalty
- Stores can maximise engagement through a tailor-made brand experience. A Store allows sellers showcase bestsellers, publish videos or tell a brand story at no cost.
Ireland as an Amazon Marketplace
According to Marketplace Pulse research, there are fewer than 15,000 Irish sellers across all marketplaces globally.While Amazon has launched a dedicated “Brands of Ireland” page highlighting local businesses, the bulk of sales on amazon.ie won’t be by Irish sellers but will instead follow similar patterns to other newer marketplaces.
Ireland as an advertising market
The Irish advertising market is expected to grow by 7.3% in 2025, reaching €1.7 billion.
Digital advertising is a major driver of growth, with digital spend accounting for over 65% of total advertising revenue and projected to increase by 10.5% in 2025. For comparison, UK advertising market is forecast to be close to £43bn in 2025.
