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Argos appoints new ‘voice of the customer’

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Argos has appointed a new marketing director to be the voice of its customers as the retailer transforms into a digital-first business.

Stephem Vowles will take on the job from September 30, charged with bringing to life the brand and customer strategy for Argos in a digital transformation plan first unveiled last October.

The role will include omnichannel responsibility for the customer experience and consumer insight and analytics as well as all aspects of marketing, from brand maangement to personalised marketing.

John Walden, managing director of Argos, said: “Stephen is a great addition to a strong leadership team. He will play a pivotal role within the leadership team as the ‘voice of the customer’ within Argos, leading the drive to become a more consumer centric company and the repositioning of the brand and customer experience to be a universally appealing digital retail leader.”

“It’s a great time to be joining Argos, when the company is undertaking such significant transformation, supported by a strong and well-funded plan”, added Vowles. “I’m looking forward to being part of that step-change; building on the existing customer base and a unique position in the market, to open up a better way of shopping to a much broader audience”.

Vowles joins from Ladbrokes where he was customer experience director and chief marketer. He has also previously worked for Thomas Cook Retail, Sainsbury’s Supermarkets and, in the US, Stop and Shop.

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