The CEO of Superdrug’s parent company, A.S Watson, Malina Ngai, has urged retailers and manufacturers to work together to “create a more positive impact on the planet”, as she claims the “subject of sustainability is far-reaching”.
Speaking at the Consumer Goods Forum (CGF) Global Summit 2023 in Kyoto, Japan, the health and beauty giant’s boss warned that the subject of sustainability is “high on customers’ minds”, revealing businesses need to “align their purpose with the customers’ values so that we can jointly create a more positive impact on the planet.”
“First of all, we should see changes as new opportunities,” she said.
“Today, consumers are becoming more emotional, more unpredictable, more educated, and more socially conscious. They want more choices, more deals, and have less time and loyalty.”
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Ngai added: “It’s becoming very complex to run a retail business because it’s not only about trying to win customers’ share of wallet but also share of time.
“Time is a new currency. With the constant change in their behaviours, retailers and manufacturers need to adapt accordingly and with pace.”
Recently, the parent company of Superdrug and Savers announced its partnership with fintech firm Wagestream to employees to track their earnings and offer the option to be paid early to help cope with the ongoing cost-of-living crisis.
