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Asos enlists AI to offer customers post-purchase promotions

Asos has partnered with Rokt to “surprise and delight customers with relevant offers” thanks to the use of artificial intelligence.

The collaboration will allow the technology company, will allow the online fashion retailer to “unlock first-party data to create personalised customer experiences” and offer customers relevant offers from other businesses, post-purchase.

Rokt will allow Asos to offer targeted content across 15 territories including the UK, Europe, North America and Australia.

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“Our customers expect and deserve a first-class online shopping experience,” Asos Media group director Elton Ollerhead said.

“By leveraging Rokt’s technology, Asos will now be able to personalise their journey even more after completing a purchase.”

Rokt’s partnership with Asos will enable the retailer to introduce relevant non-endemic offers to its users from Rokt’s exclusive marketplace, offering flexibility to increase user engagement with loyalty.

Rokt chief commercial officer Elizabeth Buchanan added: “We’re thrilled to have Asos onboard as our newest partner.

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