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Co-op adds member prices to online shop

Image © Richard Grange/ UNP (United National Photographers)

Convenience retailer Co-op has made its member price benefits available for ecommerce customers, delivering savings for shoppers via the app or website, and boosting its membership growth goals.

Co-op is now offering the same member price benefits online for its member-owners as in store, with products picked fresh in the local store and delivered quickly. Member prices are available across more than 300 key lines and essentials.

The retailer said being a Co-op member-owner is more than just a having a loyalty card, it gives members the chance to directly benefit while also having a say in how their business is run.

Membership also includes personalised offers every week, gamification and access to pre-sale tickets for artists at Co-op Live via the Co-op app.

Chris Conway, Co-op’s ecommerce director, said: “Co-op membership is a different way of doing business, we are focussed on creating value for our member-owners who are at the very heart of our business.

“Growing and innovating our online channels is a fundamental part of our approach, and we are committed to providing greater benefits to those who own our business, our member-owners, with savings across an extensive range and choice of everyday essentials ordered through our own online shop.”

Co-op has seen the highest influx of member-owners in eight years. Earlier this year, it announced ambitions to substantially grow the number of members from five million to eight million by 2030.

Hear from Dean Harris, head of Co-op media network, at MediaX on 11 June 2024. This brand new event explores the experiences of well-established retailers in the retail media space, and new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.

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