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Halfords adds free delivery to store option

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Halfords.com has added a free delivery to store option that includes the ability to keep customers notified of the progress of their order.

Once a customer has made a purchase online and opted for the 'free delivery to store' option, they can track the progress of their purchase online and are updated by text and email as orders are dispatched and when they arrive in store.

The service was implemented for Halfords by Salmon, which has been working with Halfords on its ecommerce and multi-channel offerings since 2005. The new service integrates with both Halfords' WebSphere Commerce online plaftorm and with its in-store systems.

"We continue to invest in Halfords.com to make it easier and more enjoyable for customers to shop with Halfords," says Chris Corbin, head of Halfords.com. "'Free Delivery To Store' builds on our success with 'Reserve and Collect', providing a wider range from your local store."

"We know that our customers prefer to collect in-store because of the fitting services we offer and because it is often more convenient than waiting in for a delivery," he added.

Halfords.com customers now have four delivery options — reserve and collect, text and reserve and home deliver as well as the new free delivery to store.

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